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For more information about the Faculty offering these courses, see the Haskayne School of Business: .
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Marketing
317
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Foundations of Marketing
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An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business, and 30 units including Business and Environment 291 or Strategy and Global Management 217.
Antirequisite(s):
Credit for Marketing 317 and 341 will not be allowed.
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Marketing
341
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Introduction to Marketing
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An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products.
Course Hours:
3 units; (3-0)
Antirequisite(s):
Credit for Marketing 341 and 317 will not be allowed.
Notes:
Not available for credit towards the Bachelor of Commerce degree. Preference in enrolment is given to students who have declared a Management and Society Minor.
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Marketing
431
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Retail Management
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A strategic approach to the retail industry. Managing the retail operation, including site selection, store design, consumer behaviour in retail situations, buying, inventory management, and visual merchandising. The role of retailing in the global economy.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
433
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Business-To-Business Marketing
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Marketing management and theory applied to the purchase of products and services by organizations. Topics include industrial market dynamics, organizational buying behaviour, relationship development, technology, and the importance of innovation.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
435
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Marketing Communications
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Evaluations of the roles of various communication tools including advertising, sales promotion, personal selling and public relations.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
449
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Sales Management
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Strategic and managerial aspects of professional selling and sales force management. Topics include sales forecasting, recruitment, training, motivation, compensation and territory management, CRM, integration of technology, sales professionalism/ethics.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
465
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Marketing Research
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Understanding how to conduct and evaluate research for management decision making. Emphasis on research design, measurement concepts, sample design, field work, statistical concepts, data analysis and reporting research findings. Practical application by doing a field research study.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
467
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International Marketing
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A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
475
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Digital Marketing
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Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s):
Credit for Marketing 475 and 559.02 will not be allowed.
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Marketing
477
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Product Management
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An in-depth examination of product management issues facing organizations. This includes strategic innovation, product portfolio, new product/service development, brand management, and diffusion of technology.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
483
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Buyer Behaviour
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Study of factors influencing buyer decision making and purchase behaviour. Topics include buyer motivation, personality, learning, and attitudes as well as the influence of culture, social class, groups, and situational contexts on buyers.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
487
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Services Marketing
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Application of the managerial practices and theory related to services marketing. Topics include management and measurement of service quality, service recovery. The linking of customer measurement to performance measurement, and cross-function issues through integration of marketing with disciplines such as operations and human resources.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and Marketing 317.
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Marketing
493
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Strategic Marketing
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Marketing strategy is explored in the context of overall corporate strategy. Integrates the aspects of the market mix into formal planning systems. The focus of the course is on strategic responses to changing customer needs and competitive activities.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and 84 units including Marketing 317.Ìý
Corequisite(s):
Marketing 465.
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Marketing
559
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Selected Topics in Marketing
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Investigation of selected topics in Marketing.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Admission to the Haskayne School of Business and 54 units including Marketing 317. For certain topics, consent of the Haskayne School of Business will also be required.
Notes:
For more information on topics and prerequisite requirements, see Class Notes in the Course Search.
MAY BE REPEATED FOR CREDIT
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Marketing
601
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Marketing Management
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An introductory course on marketing management with an emphasis on the marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
Course Hours:
3 units; (3-0)
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Marketing
672
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Strategic Marketing
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Introduction to traditional marketing concepts such as segmentation, positioning, product development, and pricing. It also includes omnichannel marketing, permission and inbound marketing, personalization and customer relationship management, and content marketing.
Course Hours:
1.5 units; (3-1T)
Prerequisite(s):
Admission to the Master of Management program.
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Marketing
674
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Consumer Insights
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Provides practical insights into all aspects of the marketing mix. Emphasizes measurement, testing, and interpretation of consumer responses in areas such as perception, motivation, decision making, and consumer culture.
Course Hours:
1.5 units; (3-1T)
Prerequisite(s):
Admission to the Master of Management program.
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Marketing
735
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Marketing Communications
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Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
741
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Business-To-Business Marketing
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Management issues in the marketing of products and services to business, government and industrial customers. Topics include organizational buying behaviour, industrial market segmentation, demand analysis and sales forecasting, development and implementation of an industrial marketing mix.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
761
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Buyer Behaviour
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Study of factors influencing buyer decision-making processes and purchase behaviours, with implications for marketing practice.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
763
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Marketing Research
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Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
783
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Services Marketing and Management
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Study of processes and practices relevant to strategic firms using service for competitive advantage. Focuses on the integration of marketing, operations, and human resources from the consumer's perspective.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
785
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New Venture Marketing
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Within the context of high-potential, high growth ventures, examines four pillars of new product/new business opportunity.Ìý How to create value for the customer, solve significant problems through product and service design, measure sustainable financial value, and assess fit of new ideas with entrepreneur/organization.Ìý Emphasis on discovering market opportunities and exploring product or service feasibility.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
789
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Seminar in Marketing Management
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Intensive study and discussion of current literature and research with respect to selected, advanced topics in marketing.
Course Hours:
3 units; (3S-0)
Prerequisite(s):
Marketing 601 or consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT
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Marketing
793
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Strategic Marketing
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Strategic market planning in a corporate context. Developing marketing strategies and understanding implementation. Examining the market management process.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
795
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International Marketing
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Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.
Course Hours:
3 units; (3-0)
Prerequisite(s):
Marketing 601.
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Marketing
797
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Advanced Seminar in Marketing
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Course Hours:
3 units; (3S-0)
Prerequisite(s):
Consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT
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Marketing
799
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Doctoral Seminars in Marketing
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Course Hours:
3 units; (3S-0)
MAY BE REPEATED FOR CREDIT
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COURSES OF INSTRUCTION