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Web and social media

Digital channels are successful whenÌýweÌýprovideÌýuseful information, foster relationships and drive meaningful engagement with audiences.

Web content

Two UCalgary students work on a laptop in the library

Writing for Web

Write better website content and align with your users' online needs and behaviours.

Two students study on a laptop

Search Engine Optimization (SEO)

Enhance your content’s performance to increase higher-quality traffic from search engines.

Close up of hands using an assistive keyboard on a computer

Web Accessibility

Make your website more inclusive and accessible to your audience.

Keep these tips in mind:

Be engaging

Does it matter to the user? Ask yourself this question about every paragraph, every sentence, and every word.

Be direct

Is this what the user is looking for? Put important information up at the top of the page.

Be concise

We want everyoneÌýto get what they need from our website, quickly and easily. Use plain language.

Keep it simple

Structure your page to beÌýscannable. Break up content with headlines, subheadings, bullet listsÌýand calls to action.

Have questions about websites? Contact the Digital Experience Team.

Our brand on social media

The UCalgary brand can be used on official university social media channels representing a variety of areas across the institution. Use of the logo and other marks are not permitted on personal accounts.

Avatars

UCalgary avatars help link the channel to the university.
(Note: these treatments of Áù¾ÅÉ«Ìà logo are specific to social media avatars. Use the in all other situations.)

  • Institutional accounts: full-colour shield
  • Faculty accounts: red version of the shield ()
  • Other accounts: orange version of the shield ()

To inquire about special circumstances where the use of a different avatar may be considered, please .

Image showing the three types of UCalgary social media avatars

Images

UCalgary can be used for cover and post images. Images of the campus and campus community members, or official graphics in support of UCalgary campaigns are great options.Ìý
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UCalgary campus outside in the spring

Hashtags

UCalgary has official hashtags that tie back to specific university activities. Employ camel case style for different words to make them accessible for screen readers is recommended. Examples include:Ìý
•ÌýÌý Ìý#UCalgary
•ÌýÌý Ìý#MyUCalgary
•ÌýÌý Ìý#UCalgaryGrad
•ÌýÌý Ìý#UCalgaryGivingDay
•ÌýÌý Ìý#GoDinos
•ÌýÌý Ìý#UCalgaryAlumniÌý

To ensure campaign hashtags suit the brand of the university and are thoroughly researched to mitigate risk, please seek approval from a faculty/unit communicator beforehand or check with the social media team if you think there might already be a hashtag you can leverage.Ìý
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Four UCalgary students pose for a selfie photo with the Dinos mascot

Writing tips for social media:

Be real

People want to interact personally with real human beings on social media. We are:

  • Personable and helpful
  • Authentic and approachable

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Listen first

Listen and understand conversations before you consider replying. When listening, be:

  • Non-intrusiveÌý
  • Research-focused

Be responsive

Social media is a two-way interaction, not aÌýpersonal broadcast mechanism.ÌýMake sure you are:

  • Having real conversations
  • Posting regularly

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Add value

People who interact with us should feel like they're receiving more than they're giving. We have:

  • Clear value to our audience
  • A helpful attitude

Have social media questions? Contact our Senior Manager, Content and Social Media Services.